Hawke’s Bay sits around 39° South latitude on the east coast of New Zealand’s North Island and is widely regarded as the country’s home for world-class Syrah. Warm days, cooling sea breezes, and distinctive gravel soils create wines with structure, spice, and unmistakable regional character.
This design captures that identity with a clean regional badge inspired by the sweeping arc of Hawke’s Bay and the latitude that defines its climate.
Minimal, bold, and built for people who know their wine regions, it wears more like an industry mark than a tourist souvenir.
Features • Hawke’s Bay regional arc graphic • Syrah regional identity mark • Latitude detail: 39° SOUTH • AOTEAROA · NEW ZEALAND designation • Clean monochrome design for sharp printing • Unisex fit • Soft, comfortable everyday fabric
Perfect for • wine professionals • cellar door staff • sommeliers • Syrah lovers • Hawke’s Bay wine fans • vineyard and harvest crews
Product features - 100% medium-weight cotton (solid colors)durable yet breathable - Tubular knit construction with no side seams for cleaner drape - Ribbed, seam-free collar plus shoulder tape for long-lasting shape - DTG and DTF printed graphics for crisp, detailed front and sleeve/neck prints - Tear-away label and Oeko-Tex certification for comfort and safety Care instructions - Non-chlorine: bleach as needed - Do not iron - Do not dryclean - Machine wash: cold (max 30C or 90F) - Tumble dry: low heat S M L XL 2XL
